Considering last year hosted over 2,200 performers, it's easy to get overwhelmed with the sheer number of South by Southwest musical features.
Marked as one of the most influential music events featuring artists on the rise from a diverse list of genres, the SXSW performers are always regarded with a watchful eye.
This year, there are a number of artists breaking into the music scene based off their stellar performances or the hype surrounding them.
Whitney, a seven-piece band with a retro vibe, performed earlier this week. The band's first album came out last year, and while songs such as "No Woman" are still playing on the radio, the entire album is worth an in-depth listen to fully get used to the evolved horns and its unique vocal stylings.
Also from Chicago is Noname, a rapper who has worked with artists including Chance the Rapper and Thundercat, who just wrapped up her first tour for her debut album, Telefone.
The joy from SXSW comes from discovering the new names in the music scene. Kweku Collins, Zipper Club and Cherry Glazerr might be relatively unknown, but take the chance to get to know them - and the rest of these artists - now, and be ahead of the music wave.
From artists such as Jay Som and LANY to rapper Allan Kingdom and the reigning queen of bluegrass rock, Hurray for the Riff Raff, here's a playlist full of artists you can't walk away from this week without knowing.