Kendrick Lamar's 'ELEMENT.' Visual Inspires Photography Exhibit

A new photography exhibit inspired by Kendrick Lamar's stunning "ELEMENT." music video recently opened up at the Gordon Parks Foundation in Pleasantville, New York. The visual for Lamar's song directly references and brings back to life various images from Gordon Parks' portfolio. 

"Gordon Parks' work is continuing to have a great impact on young people—and particularly on artists like Kendrick who, use the power of imagery to examine issues related to social justice and race in our country," Peter W. Kunhardt, Jr., Executive Director of the Gordon Parks Foundation says

Friend and supporter of the foundation Swiss Beatz added, "I'm so inspired that my friend Kendrick Lamar chose the iconic imagery of the legendary Gordon Parks in his video for 'ELEMENT.' It's a prime example of how contemporary change makers—artists, musicians, filmmakers, designers—can borrow from the greats of the past who were also working towards social change."

The original pieces highlighted in Lamar's video are currently on display. The exhibit is set to run through February 10. 

Revisit Lamar's "ELEMENT." music video below. 


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