Kendrick Lamar Declares War on Rap Peers with ‘HUMBLE.’

If “The Heart Pt. 4” was a warning shot alerting the music industry that Kendrick Lamar is on his way back to the music scene, “HUMBLE.” is the kill shot, marking the second song and accompanying music video released by the rapper in a week. On the track, Lamar takes aim at arrogant peers in music and urges them to "be humble." The almost sinister piano beat is bouncy and carries Lamar's lyricism without fail.

Directed by Dave Meyers, the striking visual is chock full of religious iconography (peep the retelling of the Last Supper," gratuitous excesses of money and a psychedelic bike ride through the neighborhood.

Lamar's first studio album since 2015's To Pimp A Butterfly is due out April 7. Watch the visual for "HUMBLE." below.

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